Category Archives: social media

How to Make Your Blog More Sharable

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Lately I’ve noticed that some of my favorite blogs embed links within the posts to tweet. For example: How to make your blog more sharable [tweet this]

Go ahead. Click the hyperlink above and see what happens.

Pretty cool, eh?

So I looked at the code and figured out how to do it. I’ve been testing it out on other blogs I write for, and people actually do tweet from inside the posts more frequently. (Don’t even get me started on why I was doing this for other people’s blogs and not my own).

I was very proud of myself.

And then I discovered Click to Tweet. It’s a free service, online, that creates the tweet for you. So all my code busting was for nothing.

Here’s how Click to Tweet works. Go to their website and…

  1. Write the message you want tweeted in the box. Be sure to include a link back to your blog post (with shortened hyperlink, please)
  2. Click the “Generate” button to create a custom link.
  3. Type the text wherever you want it to appear in your blog. Then insert the custom link generated by Click to Tweet into the “tweet this” text.

Then, when someone clicks on the link, the message will be automatically added to their Twitter status box.

And if that’s clear as mud, just go to their website and you’ll figure it out. Seriously. It’s that easy.

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Why Content Marketing Matters

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Check out the section on how Fortune 500 companies use social media!  The most energy seems to go into blogs, which makes sense because blogging gives you something to Tweet about, and it can drive traffic to the website.

Web Marketing Tips for Small Business

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A nice, neat visualization of ways to market your website. In my experience, SEO and blogging are best for driving traffic, while e-mail marketing kicks @$$ at generating leads. I enjoy social media and have definitely benefited from it, but if I had to pick three out of the four things to do, I’d drop the social media. Fortunately, I’m not in that position and can do all of the above!

Marketing Tips for Small Business

How Users Interact on Pinterest [Infographic]

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Interesting infographic here on Pinterest, which tracks with my own personal experience. I see a lot of pinning going on of stuff people want to buy, or dream of buying, which jives with the concept that there’s more brand interaction going on here than on Facebook. That said, I don’t think Pinterest is for every brand. If you sell computer services, well, good luck posting images people want to re-pin. I.e., Pinterest appears much strong at B2C than B2B.

How Users Interact on Pinterest

 

Working on Your LinkedIn Profile?

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You should be.

Putting your best foot forward online is now expected, and for B2B, LinkedIn has become a critical social network. But writing your profile can be tough. It’s easy to fall into laundry lists of accomplishments (boring) or reiterating your resume (even more boring). There are lots of ways to approach your online bio, but I like to start with “why.” Why do you believe what you do? What’s brought you to that belief? Tell us!

And if you’re looking for information, check out this TED video.

Your Automated Link Building Sucks

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Recently, my modest little blog has been hit by a wave of spammers leaving bogus comments. They do this in an attempt to build links back to their clients’ websites,  “improving” the website’s SEO.

I know the game.

And the only joy I get out of it is the knowledge it doesn’t work. Thanks to Google’s new algorithms, that sort of dishonest link building doesn’t have much impact on SEO anymore. It just wastes my time.

So to all those businesses that are paying people to sneak links onto other people’s blogs, you’re wasting your money. And pissing me off. Which strikes me as a sort of lose-lose proposition. Not that my being annoyed is going to affect a spammer’s life in any way, but why annoy people you don’t even know? It’s just bad karma.

So where is SEO going? For 2013, it looks like content is king and social networking is rising in importance.

SEO Predictions for 2013

It’s Not Enough to Do One Thing Well

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The statistics have spoken. Doing just one thing well isn’t enough, at least when it comes to getting your marketing message out to the consumer.

This infographic makes sense to me. You’ve probably heard the old saw that some people learn by hearing and some by reading and some by watching, but put all those elements together and you can increase the speed and effectiveness of a lesson. Why wouldn’t the same be true with marketing messages?

 

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