Tag Archives: Twitter

How to Make Your Blog More Sharable

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Lately I’ve noticed that some of my favorite blogs embed links within the posts to tweet. For example: How to make your blog more sharable [tweet this]

Go ahead. Click the hyperlink above and see what happens.

Pretty cool, eh?

So I looked at the code and figured out how to do it. I’ve been testing it out on other blogs I write for, and people actually do tweet from inside the posts more frequently. (Don’t even get me started on why I was doing this for other people’s blogs and not my own).

I was very proud of myself.

And then I discovered Click to Tweet. It’s a free service, online, that creates the tweet for you. So all my code busting was for nothing.

Here’s how Click to Tweet works. Go to their website and…

  1. Write the message you want tweeted in the box. Be sure to include a link back to your blog post (with shortened hyperlink, please)
  2. Click the “Generate” button to create a custom link.
  3. Type the text wherever you want it to appear in your blog. Then insert the custom link generated by Click to Tweet into the “tweet this” text.

Then, when someone clicks on the link, the message will be automatically added to their Twitter status box.

And if that’s clear as mud, just go to their website and you’ll figure it out. Seriously. It’s that easy.

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Do You Give Your Clients a Chance to Rave?

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I have big feet.  Drag queen-sized feet.  And I’m a bit of a cheapskate.  So I shop at Payless Shoes.

And when I went there yesterday, I was surprised and delighted by some amazing service I received.

I noticed a placard promoting the store’s Facebook page on the counter.  Wanting to let them know how much I appreciated what they’d done, I told them I’d spread the word to my Facebook friends (it’s the store in San Mateo, on El Camino Real, btw).

In Monday’s rant about Ikea, I mentioned that in the old days, on average people told four people about really good customer service, and 12 about bad service.  In the age of social media, these statistics have changed.

But there’s another lesson from the Payless experience — let people know how they can tell others about the great things you do.  If they like something you’ve done, ask them to write about it on Facebook or Twitter.  You may provide fabulous service or a great product, but sometimes people need to be reminded about how great it would be if they told others.

When I worked as a financial advisor (the horror!), I’d ask clients to Tweet or put up a Facebook post about our meetings.  They usually would.  Sometimes I’d get a lead out of it.

Facebook and Twitter are, at heart, networking platforms.  If you want a referral or testimonial, sometimes you’ve got to just ask.

Lessons Learned from a Facebook Marketer, Part I

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I interviewed Sheri Brooks, of Purple Papaya, about her experiences using social media to promote several best selling authors.  There’s some good stuff here about posting schedules, Facebook vs. Twitter… Well, read for yourself!

Q: Can you briefly describe Purple Papaya?

Sheri:  Purple Papaya helps authors stay connected with their readers and retailers, both when they’re publishing a new book and in between times.  We help our clients set themselves up on social media and with more traditional promotions, and we advise on best practices, assist with giveaways, design and manage advertising campaigns and marketing collateral.

Q: From a marketing perspective, what’s the difference between Facebook and Twitter?

Sheri:  Facebook and Twitter are very different and should be treated that way.

Facebook offers a rich experience when it comes to marketing your brand.  It’s like a mini, interactive website for your company.  It’s not a replacement for a traditional website, but you can use it to feature a product, post photographs, or even schedule events.  You also have a generous 420 characters for each post.

Twitter is great as a conversational tool and is inherently more ephemeral.  You only have 140 characters, so you really have to keep it short and get to the point.

It’s really important to remember that you don’t have to use every social media tool available.  Figure out what works best for your business and your customers.

Q: What lessons have you learned during the course of your Facebook marketing?

Sheri: I’m not sure these are so much learned as confirmed, but here are a few things to keep in mind:

  1. Share, don’t sell.  Yes, you want people to buy your product or use your service, but if all you do is sell, people will start to ignore you.  Instead, engage with them on areas of mutual interest as well as providing commercial communication.
  2. Go for quality, not quantity.  It’s really easy to get hunt up on the numbers, but it’s a lot better to have 500 people who are truly interested in your product than 5,000 who aren’t.
  3. Don’t over post.  People use Facebook to keep up with their friends and family, so don’t abuse their support by putting 10 posts a day in their feed.  That’s a sure way to get them to block your updates.
  4. Don’t schedule all of your posts.  Social media is supposed to be, well, social.  Once you start using tools to push out your posts, you’re losing that social connection.  If you have a post that needs to go out by a specific day/time, go ahead and schedule it, but please don’t schedule everything!
Part II of the interview tomorrow: tips for small business profile pages and CPM vs. CPC.

7 Twitter Marketing Tips for Beginners

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I just returned from a Twitter for Small Business seminar led by Sunday Shields, of Media Marketing Strategies.  Most of the attendees were beginners (and I guess I still am too).  She kindly consented to let me blog about her top tips:

  1. Tweets need to be to the point, “sell the benefit,” and be clear as to whom the info benefits.  For example, if you want readers to click on a link to a blog post targeting executive secretaries, it might read: “5 timesaving tips for executive #secretaries.  Click here:” followed by a shortened link.
  2. Hashtags!  If you want people to find you, use hashtags to help people find you by key words.  And if you don’t know what hashtags are, click here.
  3. Stay consistent with your brand.  If you’re trying to use Twitter to promote yourself as a real estate agent, don’t tweet about what you had for dinner, or your awful new haircut.  Stay on target.  Yes, you want to be “real” and personable – but do this by tweeting in your own voice, rather than going on about your personal life (unless you’re a celebrity or are using Twitter for the purpose of talking about your personal life).
  4. The 80:20 rule:  80% of your tweets should be for and about the greater community (e.g. retweets on your topic, or general information about whatever your specialization is).  The other 20% can be about you and your business.
  5. Be a person, not a business.  Yes, you may be talking about business, but people want to hear from a real human being.  So put your photo on your profile – not your company logo.  And use your name, not your company’s name.
  6. Be timezone sensitive.  If you have followers in other countries, post on their timezone.  For example, if you live in the US and have followers in the US and Australia, repost your US tweets in the late PM/early AM so the Australians seem them on their feed when they’re awake.  You can use a service such as Hootsuite or Tweetdeck to queue reposts up automatically.
  7. Just do it!  The only way to learn Twitter, is to get going.  Yeah, you’ll make mistakes, but the people on Twitter are generally forgiving.