Tag Archives: marketing

Web Marketing Tips for Small Business

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A nice, neat visualization of ways to market your website. In my experience, SEO and blogging are best for driving traffic, while e-mail marketing kicks @$$ at generating leads. I enjoy social media and have definitely benefited from it, but if I had to pick three out of the four things to do, I’d drop the social media. Fortunately, I’m not in that position and can do all of the above!

Marketing Tips for Small Business
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Are You Leading the Future, or Dragging in the Past?

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An interesting infographic on the future of social media and marketing.  What are you doing these days?

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How Small Businesses Can Prepare Online for Black Friday and Cyber Monday

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Great infographic here, courtesy of Marketing Zeus!

 

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The New Marketing Brain

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When I saw this infographic, I immediately fell in love because… that’s my brain!  (I’m lacking the facial hair though).  Traditional and web marketing aren’t an either/or proposition — to be effective, you need to be able to integrate both.

Maybe there’s a conflict of interest here – because of all my work in third world countries, I was forced to become a marketing generalist rather than specializing in one area.  But I think that’s a broader view is the reality for small to mid-sized businesses.  Let’s face it, if you’re a company the size of Oracle you can silo your marketing functions — having a team that just works on international special events and another that just works on customer service through social media.  But for the rest of us, it’s not feasible, and I have to wonder how well the various marketing functions work together in the big companies.

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Click here to enlarge.

And Now for My Regularly Scheduled Marketing Rant

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Marketing?

It happened again – another article that said, “don’t waste your time on marketing, instead spend your money on reaching customers through social media and SEO and PR.”  It’s about defining terms – marketing includes reaching customers through social media, SEO and PR (and all those things cost money assuming you’re paying someone to do it).

A lot of people still think marketing = advertising.  But advertising is only a small part of marketing.  Marketing includes:

  • Research – to understand who your clients are (your target market), what they want, and how to reach them.
  • Product development – this is a bit of heresy in the Silicon Valley, where engineers rule the roost (I love ya, guys), but products need to be developed with the consumer in mind.
  • Pricing – how much will the market pay for your product?
  • Place – where and how will you best distribute your product (or service) to reach your target market?
  • Promotion – this includes advertising, social media, PR… every message that goes out to the customer, including those from a personal sales force.

Strategic marketing involves looking at all of the above and figuring out how they best work together, which is probably why someone lumped all these functions under one rubric: marketing.  Because if these functions don’t work together, if you don’t have market research to back up your promotional campaign, aren’t pricing for the market, etc., then one can end up floundering about, wasting time and money.  A lot of people get this instinctively without all the business jargon, so sure, maybe it’s not so important when people confuse marketing and advertising.

 

But it really pisses me off.

This week’s top stories in social media

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Ouch!  Entenmann’s (yummy pastries) commits a major Twitter faux pas by using a Casey Anthony hashtag.

How to avoid being a #hashtagfail http://t.co/RrqCyPP
kweiss01
July 14, 2011
And news for Amazon – is your blog on Kindle?
Not So Crazy Rumor: Amazon To Release An Android Tablet And Two New Kindles http://bit.ly/niiqWg RT @PenguinSpark:
kweiss01
July 13, 2011
Okay, this has nothing to do with social media.  But a new Evil Dead?!  Whoo hoo!
At least one thing is going right today by @kweiss01 Remake of Evil Dead confirmed! http://t.co/hwkYlH5
kweiss01
July 13, 2011
Companies in social media/tech discover they have to actually provide value to customers.
Clients want apps that solve a problem. Isn’t that… marketing? Branded Applications Aren’t Performing Well http://bit.ly/pLwX3x
kweiss01
July 12, 2011
And social media discovers they still have to mind their marketing.  As a marketing wonk, I say:  nyah, nyah!
Sorry, Social Media, But Marketing Is Still Cool http://t.co/ouwKhtZ via @EvanCarmichael
kweiss01
July 12, 2011
#SM is adds a new dimension to marketing, it doesn’t replace it.
kweiss01
July 12, 2011