A nice, neat visualization of ways to market your website. In my experience, SEO and blogging are best for driving traffic, while e-mail marketing kicks @$$ at generating leads. I enjoy social media and have definitely benefited from it, but if I had to pick three out of the four things to do, I’d drop the social media. Fortunately, I’m not in that position and can do all of the above!
As a writer, I’m really happy to see these changes in SEO. I’d much rather focus on strong writing and intriguing content than trying to jam key words that don’t fit into a blog. And I am thrilled that search engines are no longer using blog comment links to build rankings – hopefully the spammers will get word of this soon and leave my blogs alone!
So how are you changing your SEO strategy, if at all? What works for you? What doesn’t?
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Just as you should tag your blog posts with key words to make them more searchable (er, you are doing that, aren’t you?), you should do the same for videos uploaded to YouTube. As you might have guessed, with all the videos I’ve been posting lately, I forgot to do that. But the good news is, the tagging is an easy fix. Here’s how:
- Open up your YouTube account
- Click on your account name in the upper right hand corner
- A “My Account” bar will appear. Click on “videos.”
- Now the videos you’ve uploaded will appear and you’ll see next to each thumbnail the word “edit.” Click on that.
- On the left hand side, you’ll see a box for Description and Tags. Enter key word tags in the tag section.
- Don’t neglect the description section. Make sure that’s got your keywords as well, describes the video, and includes your web address because after all, if you’re a business owner the point of your video is probably to drive traffic.
- Click “save changes.”
- Rinse and repeat if necessary.