You should be.
Putting your best foot forward online is now expected, and for B2B, LinkedIn has become a critical social network. But writing your profile can be tough. It’s easy to fall into laundry lists of accomplishments (boring) or reiterating your resume (even more boring). There are lots of ways to approach your online bio, but I like to start with “why.” Why do you believe what you do? What’s brought you to that belief? Tell us!
And if you’re looking for information, check out this TED video.