Category Archives: Brand management

Should You Use Infographics?

Standard

This morning, one of my clients asked if they should start doing infographics as part of their marketing and I replied with an enthusiastic “yes!” I didn’t have any hard stats to back that “yes” up, though. But in this age of short attention spans (especially online), infographics can be a powerful way to get your point across.

And then, quite randomly,  I stumbled across the below infographic!

Which just goes to show that occasionally I’m right, even when I have no rational basis for believing it.

The State of Infographics
by NowSourcing. Browse more infographics.
Advertisements

SEO Is Changing… For the Better

Standard

As a writer, I’m really happy to see these changes in SEO. I’d much rather focus on strong writing and intriguing content than trying to jam key words that don’t fit into a blog. And I am thrilled that search engines are no longer using blog comment links to build rankings – hopefully the spammers will get word of this soon and leave my blogs alone!

So how are you changing your SEO strategy, if at all? What works for you? What doesn’t?

The New Face of SEO: How SEO Has Changed in a Panda & Penguin Era
Browse more data visualization.

 

It’s Not Enough to Do One Thing Well

Standard

The statistics have spoken. Doing just one thing well isn’t enough, at least when it comes to getting your marketing message out to the consumer.

This infographic makes sense to me. You’ve probably heard the old saw that some people learn by hearing and some by reading and some by watching, but put all those elements together and you can increase the speed and effectiveness of a lesson. Why wouldn’t the same be true with marketing messages?

 

Crack the Holiday Shopping Code

Web Surfers Have the Attention Span of a Goldfish? Is This an Insult to Goldfish?

Standard

Today PR Squared posted a good blog on how our online attention span is now equivalent to that of a goldfish’s – 9 seconds. Actually, I’m surprised goldfish have an attention span that long. But more to the point, this short attention span means if we’re to get our marketing message out, we have to be quick about it.

As a writer, this wounds me, especially since shorter doesn’t necessarily translate into less work. It’s hard to be pithy in 140 characters or less! On the other hand, this gives new impetus to my New Year’s resolution to learn how to take pictures well.

How are you going to tighten up your marketing messages? Or do you believe we really even need to? Some copywriters argue that the key is to catch and hold people’s attention with strong writing, rather than keep it short. What do you think?

 

Visual Gold! The New Revolution of Content Marketing

Sharpie Does Social Media Right

Standard

Sometimes I despair and think, “there’s no way that company can make their product work on social media.”  And then I’m happily proven wrong.  Below is an infographic which discusses Sharpie’s strength on social media.  But I strongly recommend you check out the @Sharpie Twitter and Facebook feeds (http://www.facebook.com/Sharpie) and decide for yourself.  There is lots to learn from following a company that does social media right.

 

Sharpie
Learn about infographic design.

5 Keys to Web Content Marketing

Standard

by MonicaDircio. Browse more infographics.

 

10 Killer Brands on Instagram

Standard

Still trying to figure out Instagram for business.  Here are some examples from 10 killer brands

 

10 Killer Brands on Instagram
Browse more data visualizations.