This has little to do with marketing and is more in the form of a rant. But I’ve got to get this off my chest.
I’ve got a friend who shall remain nameless. This person is awesome in many many ways, but damn she makes her life needlessly complicated. I’m frankly amazed she gets anything accomplished. She’s so busy trying to cover all the angles of what might go wrong, that very few projects ever get off the ground.
I see variations on this all the time. Friends and colleagues who claim they want to do something, but…
- They don’t have the time
- They don’t know how
- And what if what if what if…?
And then this week I stumbled across this book by Chip and Dan Heath about decision making, and how most people limit their options and end up making the wrong decision, or no decision. One of the traps they identify is that people set up “either or” decisions – a choice between two things, when really there may be more options. And one of those options might be trying things in a small way and seeing how it works, rather than committing to a major, no-turning-back change.
In a sense, that’s what this blog is about. Online marketing tweaks that are simple and low-commitment. Often, the only cost is time.
If you’re interested, the book is called Decisive: How to Make Better Choices in Life and Work. It’s interesting stuff.
As you’ve probably guessed from this blog, I love Infographics. But I’m no graphic designer. And never will be.
So when I found out about easel.ly, a new website that enables graphic dunderheads like myself to create Infographics… Okay, I was all over it. It’s still in Beta, and the options are fairly limited. But I have high hopes for the site. I created the below in about ten minutes.
Is it a work of staggering genius?
But I created it in ten minutes! For free!
Check out the section on how Fortune 500 companies use social media! The most energy seems to go into blogs, which makes sense because blogging gives you something to Tweet about, and it can drive traffic to the website.
A nice, neat visualization of ways to market your website. In my experience, SEO and blogging are best for driving traffic, while e-mail marketing kicks @$$ at generating leads. I enjoy social media and have definitely benefited from it, but if I had to pick three out of the four things to do, I’d drop the social media. Fortunately, I’m not in that position and can do all of the above!
This morning, one of my clients asked if they should start doing infographics as part of their marketing and I replied with an enthusiastic “yes!” I didn’t have any hard stats to back that “yes” up, though. But in this age of short attention spans (especially online), infographics can be a powerful way to get your point across.
And then, quite randomly, I stumbled across the below infographic!
Which just goes to show that occasionally I’m right, even when I have no rational basis for believing it.
As a writer, I’m really happy to see these changes in SEO. I’d much rather focus on strong writing and intriguing content than trying to jam key words that don’t fit into a blog. And I am thrilled that search engines are no longer using blog comment links to build rankings – hopefully the spammers will get word of this soon and leave my blogs alone!
So how are you changing your SEO strategy, if at all? What works for you? What doesn’t?
Recently, my modest little blog has been hit by a wave of spammers leaving bogus comments. They do this in an attempt to build links back to their clients’ websites, “improving” the website’s SEO.
I know the game.
And the only joy I get out of it is the knowledge it doesn’t work. Thanks to Google’s new algorithms, that sort of dishonest link building doesn’t have much impact on SEO anymore. It just wastes my time.
So to all those businesses that are paying people to sneak links onto other people’s blogs, you’re wasting your money. And pissing me off. Which strikes me as a sort of lose-lose proposition. Not that my being annoyed is going to affect a spammer’s life in any way, but why annoy people you don’t even know? It’s just bad karma.
So where is SEO going? For 2013, it looks like content is king and social networking is rising in importance.