Category Archives: Twitter

How to Make Your Blog More Sharable

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Lately I’ve noticed that some of my favorite blogs embed links within the posts to tweet. For example: How to make your blog more sharable [tweet this]

Go ahead. Click the hyperlink above and see what happens.

Pretty cool, eh?

So I looked at the code and figured out how to do it. I’ve been testing it out on other blogs I write for, and people actually do tweet from inside the posts more frequently. (Don’t even get me started on why I was doing this for other people’s blogs and not my own).

I was very proud of myself.

And then I discovered Click to Tweet. It’s a free service, online, that creates the tweet for you. So all my code busting was for nothing.

Here’s how Click to Tweet works. Go to their website and…

  1. Write the message you want tweeted in the box. Be sure to include a link back to your blog post (with shortened hyperlink, please)
  2. Click the “Generate” button to create a custom link.
  3. Type the text wherever you want it to appear in your blog. Then insert the custom link generated by Click to Tweet into the “tweet this” text.

Then, when someone clicks on the link, the message will be automatically added to their Twitter status box.

And if that’s clear as mud, just go to their website and you’ll figure it out. Seriously. It’s that easy.

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Social Media and Lead Generation

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I have a friend at a financial planning firm who, before a client meeting, will sift through the LinkedIn page of his client to look for possible leads within their connections.  Then towards the end of the meeting, he’ll slide the list of names out, tell the client where he found them, and ask for introductions.  It works well for him

It’s too easy to get hung up on what we’re putting out on social media.  If you’re looking for leads, social media can be one more avenue to network.  Here’s a great (short) video describing how ADP uses social media to drive leads.

Sharpie Does Social Media Right

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Sometimes I despair and think, “there’s no way that company can make their product work on social media.”  And then I’m happily proven wrong.  Below is an infographic which discusses Sharpie’s strength on social media.  But I strongly recommend you check out the @Sharpie Twitter and Facebook feeds (http://www.facebook.com/Sharpie) and decide for yourself.  There is lots to learn from following a company that does social media right.

 

Sharpie
Learn about infographic design.

What Works in Social Media

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A nice breakdown of B2B vs. B2C tips on how to compose and when to send posts.  Are you using hashtags?  Confess!

 

What Works for Social Sharing

Best Times to Post on Twitter and Facebook

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I’ve seen differing data on this, which indicates late afternoons and weekends are good for Twitter, and evenings and weekends generally better for Facebook. What’s your experience?

Social Media Checklist for Business

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Social Media Checklist For Businesses

Browse more data visualizations.

Socially Engaged Customers Spend 30% More

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Social Media On Your Brand, Your Brand On Social Media

Browse more infographics.