My New Web Marketing Website!

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I finally decided to step up my game and create a “real” website. Since I’m a do-it-yourself’er, I’ve been tinkering with it for months but now I think it’s finally good enough to expose to the world. It’s MarketingAlchemy.net, and I’ll be slowly migrating my blog over to it. So please, check it out!

And that’s .net, NOT .com. Someone got to the .com name before I could grab it, curse them.

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How Users Interact on Pinterest [Infographic]

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Interesting infographic here on Pinterest, which tracks with my own personal experience. I see a lot of pinning going on of stuff people want to buy, or dream of buying, which jives with the concept that there’s more brand interaction going on here than on Facebook. That said, I don’t think Pinterest is for every brand. If you sell computer services, well, good luck posting images people want to re-pin. I.e., Pinterest appears much strong at B2C than B2B.

How Users Interact on Pinterest

 

Working on Your LinkedIn Profile?

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You should be.

Putting your best foot forward online is now expected, and for B2B, LinkedIn has become a critical social network. But writing your profile can be tough. It’s easy to fall into laundry lists of accomplishments (boring) or reiterating your resume (even more boring). There are lots of ways to approach your online bio, but I like to start with “why.” Why do you believe what you do? What’s brought you to that belief? Tell us!

And if you’re looking for information, check out this TED video.

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Follow this woman! She knows her marketing and her writing is fantastic.

Marketing Where Technology Intersects Life

I love magic. Whether it’s the fantasy worlds of my favorite writers or the stage magic of great magicians or little boys practicing the tricks that came in their Christmas stockings, I just love magic.

Recently, my favorite magicians have been doing a great job of demonstrating just how powerful social media can be — and how they can magically create a huge global audience for themselves and their art by combining traditional stagecraft and modern technology.

Penn & Teller’s Audience Multiplying Magic

My husband is a huge Penn & Teller fan. They once got blood on my shoes, so I refuse to sit in the front row anymore, but I’ve had the pleasure of meeting them several times, and found them to be delightful people as well as talented performers.

Of course, you can meet them too — anyone can. If you go to see the show (which you should, if…

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Should You Use Infographics?

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This morning, one of my clients asked if they should start doing infographics as part of their marketing and I replied with an enthusiastic “yes!” I didn’t have any hard stats to back that “yes” up, though. But in this age of short attention spans (especially online), infographics can be a powerful way to get your point across.

And then, quite randomly,  I stumbled across the below infographic!

Which just goes to show that occasionally I’m right, even when I have no rational basis for believing it.

The State of Infographics
by NowSourcing. Browse more infographics.

SEO Is Changing… For the Better

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As a writer, I’m really happy to see these changes in SEO. I’d much rather focus on strong writing and intriguing content than trying to jam key words that don’t fit into a blog. And I am thrilled that search engines are no longer using blog comment links to build rankings – hopefully the spammers will get word of this soon and leave my blogs alone!

So how are you changing your SEO strategy, if at all? What works for you? What doesn’t?

The New Face of SEO: How SEO Has Changed in a Panda & Penguin Era
Browse more data visualization.

 

Your Automated Link Building Sucks

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Recently, my modest little blog has been hit by a wave of spammers leaving bogus comments. They do this in an attempt to build links back to their clients’ websites,  “improving” the website’s SEO.

I know the game.

And the only joy I get out of it is the knowledge it doesn’t work. Thanks to Google’s new algorithms, that sort of dishonest link building doesn’t have much impact on SEO anymore. It just wastes my time.

So to all those businesses that are paying people to sneak links onto other people’s blogs, you’re wasting your money. And pissing me off. Which strikes me as a sort of lose-lose proposition. Not that my being annoyed is going to affect a spammer’s life in any way, but why annoy people you don’t even know? It’s just bad karma.

So where is SEO going? For 2013, it looks like content is king and social networking is rising in importance.

SEO Predictions for 2013