I finally decided to step up my game and create a “real” website. Since I’m a do-it-yourself’er, I’ve been tinkering with it for months but now I think it’s finally good enough to expose to the world. It’s MarketingAlchemy.net, and I’ll be slowly migrating my blog over to it. So please, check it out!
And that’s .net, NOT .com. Someone got to the .com name before I could grab it, curse them.
Interesting infographic here on Pinterest, which tracks with my own personal experience. I see a lot of pinning going on of stuff people want to buy, or dream of buying, which jives with the concept that there’s more brand interaction going on here than on Facebook. That said, I don’t think Pinterest is for every brand. If you sell computer services, well, good luck posting images people want to re-pin. I.e., Pinterest appears much strong at B2C than B2B.
You should be.
Putting your best foot forward online is now expected, and for B2B, LinkedIn has become a critical social network. But writing your profile can be tough. It’s easy to fall into laundry lists of accomplishments (boring) or reiterating your resume (even more boring). There are lots of ways to approach your online bio, but I like to start with “why.” Why do you believe what you do? What’s brought you to that belief? Tell us!
And if you’re looking for information, check out this TED video.
This morning, one of my clients asked if they should start doing infographics as part of their marketing and I replied with an enthusiastic “yes!” I didn’t have any hard stats to back that “yes” up, though. But in this age of short attention spans (especially online), infographics can be a powerful way to get your point across.
And then, quite randomly, I stumbled across the below infographic!
Which just goes to show that occasionally I’m right, even when I have no rational basis for believing it.
As a writer, I’m really happy to see these changes in SEO. I’d much rather focus on strong writing and intriguing content than trying to jam key words that don’t fit into a blog. And I am thrilled that search engines are no longer using blog comment links to build rankings – hopefully the spammers will get word of this soon and leave my blogs alone!
So how are you changing your SEO strategy, if at all? What works for you? What doesn’t?
Recently, my modest little blog has been hit by a wave of spammers leaving bogus comments. They do this in an attempt to build links back to their clients’ websites, “improving” the website’s SEO.
I know the game.
And the only joy I get out of it is the knowledge it doesn’t work. Thanks to Google’s new algorithms, that sort of dishonest link building doesn’t have much impact on SEO anymore. It just wastes my time.
So to all those businesses that are paying people to sneak links onto other people’s blogs, you’re wasting your money. And pissing me off. Which strikes me as a sort of lose-lose proposition. Not that my being annoyed is going to affect a spammer’s life in any way, but why annoy people you don’t even know? It’s just bad karma.
So where is SEO going? For 2013, it looks like content is king and social networking is rising in importance.