Storytelling is hot hot hot when it comes to marketing, and rightfully so. And since I write fiction for fun (my latest is The Shamanic Detective, available on the Kindle) I’m all over using stories in blogs, personal bios, whatever. Stories have power.
Today I hung out on one of Michael Margolis’s coaching calls. Michael is… amazing. He knows storytelling and bio writing inside and out, and I highly recommend his courses and workshops. Here are some key takeaways from the call:
1. Explain why you’re so passionate about what you do.
2. Remember that life isn’t all sunshine and roses. There was also a shadow that drove you forward. When telling your story, think about a time when you weren’t satisfied with the state of your world, your industry, your life. How did that bring you to where you are today?
3. Truth has an edge, and your story must have one too.
4. Don’t fall into the trap of self-validation/self-glorification. Yes, you’re wonderful. But ultimately, the story you tell needs to be about what makes your clients great.
5. Food for thought: what gifts can your client provide to others as a result of your product or service?