Can Online Marketing Create Offline Sales?

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This is an interesting infographic/case study on Staples, which used a low-cost online sales campaign to drive in-store sales.  More and more, we’re doing research online before making our purchase decisions (known as ROPO: research online, purchase offline).  This case mentions the importance of good SEO, but I think good, direct, readable content is key too.

 

Browse more data visualizations.

 

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