5 Reasons Social Media is Like Halloween


So how is social media like Halloween?  Let me count the ways (to the number five, specifically).

  1. The threat of over indulgence.  Some may disagree with me, but I think there is such a thing as too much social media – too many tweets, too much time on Facebook – particularly all at the same time.  Ten tweets in a row from the same person is just irritating.
  2. Masks.  When we’re online, we’re hidden behind our computers.  In some cases, that means we can be more outgoing then is our nature.  In other cases, it can lead to inauthenticity.  The mask of social media can be a blessing or a curse (whoooooooooo).
  3. Adults acting like children.  Point #2 leads to point #3.  It’s really easy to behave badly on social media.  I think this is partly due to the anonymity of the Internet, but also because we just tend to react quickly, dashing things off that we normally wouldn’t if we’d just stop and take time to think.  (So stop and take time to think – never blog, e-mail, or tweet in anger).
  4. It can be scary.  I find so much resistance among small business owners to trying out social media.  Just to be clear, I don’t think social media is a good marketing “fit” for every type of business.  But I do think a lot of business owners lose out on opportunities because they’re not sure of what they’re doing and they’re afraid of making mistakes.  Just go ahead and make mistakes.  Start small and try it!
  5. Like Halloween, good social media is entertaining.  You may be online to find customers and do business, but most people are online because it’s fun.  It’s important to keep that in mind when you’re posting.
How else is social media like Halloween?

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