The New Marketing Brain

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When I saw this infographic, I immediately fell in love because… that’s my brain!  (I’m lacking the facial hair though).  Traditional and web marketing aren’t an either/or proposition — to be effective, you need to be able to integrate both.

Maybe there’s a conflict of interest here – because of all my work in third world countries, I was forced to become a marketing generalist rather than specializing in one area.  But I think that’s a broader view is the reality for small to mid-sized businesses.  Let’s face it, if you’re a company the size of Oracle you can silo your marketing functions — having a team that just works on international special events and another that just works on customer service through social media.  But for the rest of us, it’s not feasible, and I have to wonder how well the various marketing functions work together in the big companies.

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