Groupon Follow Up


I promised to link to Nine Rubie’s post on their experience using Groupon from my post, Social Media Makes Market Research Easier, and here it is.  The general lesson learned seems to have been they didn’t make money off the deal, but they didn’t lose either and they drove new traffic into their store.  All in all a good deal.

Anyway, read their blog — it’s an excellent analysis of the pros and cons of Groupon.


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