How to Turn Printed Material into Interactive Social Media


QR codes are basically bar codes for smart phones.  If you’ve got a QR scanner app, you can scan the code with your phone’s camera and it will do whatever it’s programmed to do.  Apparently, they’re big in Japan but still haven’t quite taken hold in the US.  Still, with the growth of smart phones, their usage is bound to grow.

The WSJ had a great article Monday about ways small businesses are using QR codes to drive traffic.  The article included a link to a free QR code generator,  Kaywa can create a QR code which sends the reader to a website, or generates text, a phone number or SMS.  This may sound limited, but you’re really only bounded by your imagination.  For example, on the back of a business card:

  1. The QR code could link to a YouTube video;
  2. A hypnotherapist could link to an audio boo of a short relaxation session;
  3. A photographer or artist could link to a slide show of her work.

And QR codes can go just about anywhere there’s a flat surface.  Imagine one on a restaurant placemat, linking to a site describing the history of the cuisine they’re eating, or on the back of an event ticket?  (Here are 12 more ideas for how to use QRs).

The easier you make it for people to interact with you, the more likely they will.  So… why not take advantage of QR codes?

What the heck, at the very least,  this baby is going on the back of my next batch of business cards to send people to my website…  No, my other website.  Yes, I’ve got another one!