Ad Imitates Twitter


Driving down the 101 to San Francisco, I saw a billboard with a line that sounded an awful lot like a tweet:  “Actually listening, not waiting to talk.”

I’m not sure what that has to do with the beer that was being advertised (Leffe), but were it a tweet, it would be good Twitter advice.  I’ve heard Twitter described as water cooler conversation, and good water cooler conversation does not involve some blowhard running on and on about himself without stopping for breath.  That’s the sort of water cooler denizen most of us would prefer to avoid.

And, when getting started on Twitter, just listening is a good way to go about it.  Follow folks in your field, people who interest you, and just listen.  At some point, you’ll feel an urge to join the conversation.

Now if I could just master the art of the Twitter haiku…


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